Viral marketing has worked out for many big and small companies, and it continues to give results. It is nearly impossible to know in advance what will make something become viral, and it is often something unexpected. If you want people to start buzzing about you, then pick an unpopular position about something and publish it. You can create a viral buzz in many ways, but doing it with a product is not something that you can ever predict. As for making a viral type of product, you will never be able to say if that will happen or not. It is always recommended that your products be high quality, of course that can help create a stir in your market. You can lay the foundation for a viral response by your market, and obviously the quality of your product or service will either add or subtract from that. Do not neglect the free giveaway for your products during your marketing because that can get people talking. When it comes to the giveaway, do not be like most other marketers and use the standard worthless ebook freebie. Basically you want to blow people away with something that is genuinely of solid and good value. Using that approach is how you can make people stop in their tracks and be so impressed with what you have done that they will want to say something about it. That is all you can do, and really the rest of it is up to your market as to how they will react. No matter what market you are operating in, you can take something of truly stupendous value and just give it away and perhaps in limited quantities. Of course you have to brand it so people know where it came from and can go to your website.
No viral campaign was ever created manually, and that is the truth about the nature of it. Truly viral material will spark the action and momentum. You cannot force people to naturally want to do something like spread the word. Besides that, this way, the people that are being referred have slim chances of being targeted; so all your efforts can go to waste if you’re just forcing things.
It is possible that viral marketing is the most fun type of marketing because of the element of unexpected surprise. The viral nature of an event really is just mass communication on a global scale.